Every month demandPILOT sends you one page — which facilities in your territory just got short, who is already advertising for help, where your own agreements have gone stale, and which of those your team went after.
No meeting required. Everything below is the whole product. If you would rather set it up than sit through a call, the second button does that.
This is a real Market Brief for Rochester, New York, built from public data as of 9 September 2026. Nothing on it was typed in by anyone at the agency, and there is nothing on it for anyone to maintain.
Federal payroll data says these buildings staff below what their residents need, and they have no job ads running. Either they gave up filling it themselves, or somebody else already is. No competitor working from job boards can see this.
You had paper with these. It ran out and nobody went back. The ones hiring again are a phone call, not a pitch.
Across the agreements still active. You are already approved there, already on the vendor list, already know the administrator. The cheapest revenue on the page.
A mature territory gets called in the order it has always been called — whoever is due, whoever is friendly, whoever picked up last time. Meanwhile a facility eight miles away just lost two nurses and is covering it on overtime. Nothing in your CRM knows that. Somebody’s agency gets that call this week. This decides whether it is yours.
Your activity expectations do not change, and neither does your team. Where the activity starts does.
The owner reads one page a month. The people who sell get a working list, matched to how your shop is actually built. Nobody enters anything, and nothing has to be kept up to date.
Your territory is every licensed facility in it — nursing homes, assisted living, hospitals, continuing-care campuses, behavioral health. Rochester is 243 of them. That is why we can show you the denominator instead of a sample.
Every licensed facility inside your true drive time — modeled on road networks, not radius circles — with owner, type, licensed beds and distance on the row before the phone is picked up. The hospitals matter here: they are the largest nursing employers in most territories.
Every nursing home reports the nursing hours it actually delivered against the hours its residents’ acuity calls for. The gap is a count of the people that building is missing. This filing covers nursing homes and continuing-care campuses, not the whole list — 68 of Rochester’s 243. Everything else on the map is covered by what is being advertised.
Built for one market center, one vertical, one drive-time territory — medical or light industrial. These are real screens from a live build.
Every licensed facility inside your territory’s true drive time, ranked by live hiring demand, with owner, bed count, type and distance on the row.
The accounts worth a call right now, grouped by the reason to call — lapsed paper, a staffing shortfall, a commitment they are behind on. Tried keeps an attempt in play; Contacted removes it. Everything resets Monday. Nobody has to read a score.
Market pay for every role, then a floor, a target and a ceiling built on your own burden and markup — with how likely you are to win at each. It also tells you where not to fight.
Your contract register mapped onto the territory, with every facility inside fifteen miles of an account you already hold. Defense and offense in one view.
If your reps research an account before they call, this compresses that from an hour to a couple of minutes — the same standard of call, several times more of them. If your shop picks up the phone and goes, it hands them depth they were never going to stop and find. Same dial rate, better call. Nothing about how your team sells has to change.
And if nobody there is doing outbound at all — that is not a disqualifier. You do not need to hire a salesperson to start. You need someone who can be given a day a week and a list that tells them who to call and why. A recruiter. Your office manager. Whoever is good with people. They never have to work out who is worth calling, because the page already did.
A short weekly list, worked in one protected block a day. Clients who have gone short come first; new ground on Thursdays.
Two different starting screens, and one short weekly step that stops anything being sold that cannot be filled.
One block a week. Coverage first, then eight calls. Nothing else switched on — and the same page becomes the training plan for your first sales hire.
Twenty minutes each Monday against your own book, and one session a month for new ground. Your contract list is the engine.
Each office works whichever way suits it. One person looks across the whole territory once a month, for two things only: ground nobody is covering, and facilities two offices are both calling.
Compass tells you who is short of people. Radar tells you who is advertising about it — and who else is already there. Both include the monthly Market Brief. Most agencies run Radar in the one or two markets a rep is actively working, and keep Compass on the rest.
Who is structurally short of people — whether or not they have posted a job.
Who is acting on it right now, and which competitors are already there.
Everything in Compass, plus:
No call needed. If you would rather be walked through it, book 20 minutes — the offer stands at every step below.
Nothing to log, no adoption problem. Your team opens one page, works the top of the list, and goes back to your CRM to record the call. We report only what we can actually see: sign-ins, what a rep claimed, and the rep’s own mark that they worked it. We never claim a call was made, and never that we sourced a placement.
Postings are about a month behind; the staffing filings are a quarter behind. Every page carries its as-of date. It tells you who to call, not who will buy — and it will not tell you anything about the facilities that sit on no public register, which is why your own contract list goes on top of it.
Your contract register, your bill rates and your win history are used only to build your pages. They are never shared with another client, never aggregated into a benchmark, and never visible outside the people you authorize. Facility records and publicly advertised postings are common market information. Your book of business is not.
demandPILOT tells you where. The flight deck is how you build the sales operation that actually goes and gets it.
Someone comes aboard, runs the checks, and tells you the truth. A full read on your sales process, plus hands-on training for your team.
Build one system and fly it until it works. A working outreach cadence, built and run — not just recommended.
Hands on the controls, week in and week out. Full CRM adoption, so the people and process actually live inside the tool you already own.
Own the standard, not the shift. Ongoing weekly partnership that keeps everything running.
demandPILOT is made by Connolly Works LLC — a fractional sales-leadership practice run by Kevin Connolly. The tool came out of the consulting work, not the other way around: a staffing client needed to know which facilities in their territory were worth calling, and nobody could answer it.
Twenty minutes, on a screen share, on a market you already know — and judge it against what you know. Or skip the call and set it up yourself.
Or just write: kevin@connollyworks.com · (315) 715-1644
