The weekly report lands Friday — about last week. The monthly lands on the 31st — about last month. You look at what got signed and work out what went wrong after there is nothing left to do about it.
demandPILOT lands Monday — about this week. The facilities in your territory that are short-staffed, advertising, and already paying an agency — and one button that tells your team to go get them.
Eight questions. By the fourth you are looking at your own territory.
Or open a live territory first — no sign-in, nothing asked.
If you had all of that in one list…
Would you use it?
Would you want your sales team to use it?
Now they can.
All three come from public record. Two of them are lifted straight from the staffing return every nursing home files with the federal government about itself, four times a year — its own numbers, in its own words. The third is live job postings, re-read every Sunday night. Nothing here is estimated, and none of it is asked of you.
Every nursing home in America files its nursing hours against what its own residents’ needs call for. The gap is a count of the people that building is missing. The median short home runs nine eight-hour shifts a day under.
That same return separates the hours worked by its own employees from the hours it bought from a staffing agency. Not a prospect who might one day have a budget. The budget is already being spent, and the only question is who gets it.
Every facility in the territory is searched again every Sunday night. Who started, who stopped, who gave up filling it themselves.
Two kinds of people use it. Whoever runs the sales program — the owner, or a sales manager — and the desks who make the calls. Here is one week from both sides, in order. Every screen below is a real crop from a territory running today.
Every licensed facility inside your drive-time territory gets checked again: who filed a new staffing return, who started advertising this week, who stopped, who got shorter. This runs on its own. There is nothing to log, nothing to update and nothing to remember.
It is a list of the facilities in your territory, sorted so the ones worth calling this week are at the top. Each line is one building, and carries the three facts that decide whether it is worth a call: what share of its nursing it already buys from a staffing agency, how many shifts a day it is running short, and whether it has jobs posted right now. The red group at the top is where all three are true at once. Nothing on the page was typed in by anyone at your agency.
Tick the accounts you want worked this week. Type one line in your own words — “Jim, these four are all new since last Monday, get me a meeting with the director of nursing.” Press one button. That is the whole job, and it is the part an owner never gets to do today because by the time the report arrives the week is over.
Why “Flight Plan”: in commercial aviation the pilot does not file the flight plan — dispatch files it, and the captain reviews and accepts it. Both of them carry responsibility for it. That is exactly the split between an owner and a desk, so that is what it is called.
Your rep gets a message — email, text, Slack, whatever your agency runs on. The link opens their page, with your note pinned at the top and your accounts listed under it, the reason each one surfaced still attached to it. Their own week is still underneath; nothing is locked and nothing is taken away.
There is no password, no invitation to accept and no new system for anyone to adopt. A rep who has never heard of demandPILOT opens the link and is looking at their call list.
The desk console is a working screen, not a report: filter it, sort it, mark off what has been called. Or download the list to an Excel spreadsheet and work it from there, or load it straight into whatever CRM your agency already runs.
We do not want to be your CRM and we are not asking anyone to move. The only thing that changes is which buildings are on the list — the ones showing demand right now, instead of the ones that happened to answer the phone last quarter.
Facilities that got their staffing back drop out of the red. New ones arrive. Somebody who was quiet for a month starts advertising. The owner opens the console again and the week in front of him has changed — which is the entire point, and the thing a report about last month can never do.
The staffing return behind all of this is filed with the federal government by every nursing home in all fifty states, four times a year. We hold it. What you get is that register carved to your own drive times and sorted by who is worth a call this week.
Nobody has to go and find this for you. We already hold it for the whole country — what your market needs from us is the map cut to your own drive times.
A region is priced on the size of the territory, not the size of your team, so every person at your agency gets in and there are no seats to count. One market is $500 a month, a whole state $900, a multi-state region $1,500, and all nine regions — every nursing home in America — $3,600. Billed monthly, no annual prepay, stop any month and it stops.
What the money buys is the three in four you cannot see. A tool that reads job boards shows you the one facility in four that is advertising. The staffing return shows you the other three — already short, already paying an agency, and not advertising anything — which is the part of your own territory nobody is calling.
Most tools in this category make you book a demo before you are allowed to see anything. You can have your own territory on the screen in fifteen minutes, from your own desk, on a Sunday, without speaking to a single person at Connolly Works.
Open a live territory and judge it against a market you already know. No sign-in, no form, no sales call, nothing typed in. This step is already done for you — it is a link.
Your market, your plan, how your desks are built, and up to three people with their work emails. By question four you are looking at your own territory with real public numbers in it, and the price is on the screen right after that.
Your contract list, your staff list and your last ten orders won — that is what puts your own agreements on the map alongside the public data. Messy spreadsheets are fine. None of it blocks you from starting.
The whole Northeast — New York, New Jersey, Pennsylvania and Delaware, 38 territories — and all six New England states, 26 more, are live right now. If you sell into either, this step is finished before you arrive. Anywhere else we cut the map to order, usually about a week.
Each named person gets a link and a one-time code — no password to remember, no seats to count, every person at your agency included. Your first Monday console arrives with it.
Eight questions. By the fourth you are looking at your own territory.
Or book 20 minutes and be walked through it on a market you already know — if you would rather.
Eight questions and you are looking at it — or twenty minutes on a screen share, on a market you already know, and judge it against what you know.
Or just write: kevin@connollyworks.com · (315) 715-1644
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