How it works

demandPILOT tells your team who to call this week, and why.

It reads three public records on every nursing home in your territory, ranks them by how short-staffed each one actually is, and puts that list on your desks Monday morning. Six steps, start to finish.

1

Your territory

Every licensed facility within a 75-minute drive of each of your centers — nursing homes, assisted living, hospitals, continuing-care campuses. All of them, not a sample.

Upstate New York is nine territories and 660 facilities.

2

Three public records, read every week

On every one of those facilities:

  • Does it buy agency staff, and how much. Every nursing home files its payroll with the federal government, and that filing separates its own employees’ hours from hours bought from an agency.
  • Is it short of what its residents need. Same filing. It reports the nursing hours it delivered; the government publishes what that resident mix calls for.
  • Is it advertising. Every facility is searched again each Sunday night.

Nothing is bought from a data broker. Every number on every page carries the filing it came from and the date it was true.

3

Ranked by how short it is

Not by size, and not by a score. By the nurse-hours a day its own filing says it is missing, divided by eight — whole shifts, which is the unit you sell.

Upstate New York is short about 1,360 eight-hour shifts a day. 150 facilities are reporting short; 83 of those are advertising nothing at all.

4

Monday morning, the owner opens one page

All of it, on one screen. Red is short and advertising nothing. This is live — click into it.

Open it full size →Best on a laptop
5

You send it to the desks

Tick the names, write one line, press one button. Your rep gets it through whatever you already use, and the link opens their own page with your note pinned above their week — the reason each account surfaced still attached to it.

Nothing to log in to. Nothing for anyone to adopt.

6

Your reps work the list

One territory, one short list, grouped by the reason to call. Every row carries the sentence a rep can read aloud, and the Copy button puts it straight into whatever CRM you already run.

Open it full size →Best on a laptop

Next Sunday night it reads the market again, and Monday says what changed.

Behind every row
The full market page — every facility and its drive time, the towns, your bill rates, your own contracts, where your staff live, which agencies are competing. Open Rochester →
What it costs
One drive-time market is $500 a month. A whole state, worked as one board, is $900. A multi-state region is $1,500. Every person at your agency is included. The rate card →
Other kinds of staffing
Light industrial runs the same way on different records — establishment registers and hours-worked filings instead of nursing payroll. Accounting and finance has no equivalent public record, and we say so. What we would need →
What it will not do
It is not a CRM and will not replace one. It tells you who to call, not who will buy. Postings run about a month behind and the staffing filings a quarter — every page prints its own date. We never claim a call was made, or that we sourced a placement.

Your data stays yours.

Your contract register, your bill rates and your win history are used only to build your pages. They are never shared with another client, never aggregated into a benchmark, and never visible outside the people you authorize. Facility records and publicly advertised postings are common market information. Your book of business is not.

See your own territory.

Eight questions, and by the fourth you are looking at it with real public numbers in it. No call required at any point, and offered at every one.

See your own market → Open a live territory

Or write: kevin@connollyworks.com · (315) 715-1644 · book 20 minutes